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September 06 2010
“— Frank Chimero - There is a Horse in the Apple StoreSince then, John and I have a term called a “tiny pony.” It is a thing that is exceptional that no one, for whatever reason, notices. Or, conversely, it is an exceptional thing that everyone notices, but quickly grows acclimated to despite the brilliance of it all.
Cell phones and the ability to make a phone call to anyone from anywhere is a tiny pony. The instant gratification provided by being able to have almost any question answered immediately is a tiny pony. Airplanes are tiny ponies. A black president, whose father is from Kenya and mother is from Kansas, being elected President of the United States is a tiny pony.
When does the magic of a situation fade? When do we get acclimated to the exceptional?Is this how we get by? Would anything get done if we were constantly gobsmacked? Is this how we survive, how we stay sane? We define a pattern, no matter how exceptional, and acclimate ourselves to it?
No. I don’t want to believe that. Because there is a horse in the Apple Store.
”
